Basque Tourism Observatory
Basque Tourism Observatory has been designed to carry out a monitoring of the tourist activities in the Basque Country and to boost the intelligent management of the information and knowledge in order to turn the Basque Country into an intelligent, articulated and a worldwide reference destination.
It was conceived as an integrated system of information, study, research and monitoring of tourism in order to:
• Providing institutions with the ability to foresee and react upon environmental changes.
• Increasing the probability of success when implementing strategies.
• Identifying opportunities.
• Changing the corporative culture.
It invites us to act, to make decisions on all levels and prevents us from slowing down, boosting an innovative spirit and competitiveness in the administration and the sector.
Increased probability of success when implementing strategies
Competitive Intelligence can offer analysis tools to estimate the reaction of competitors upon a change in strategy of the Basque Country as a destination.
Change in the corporative culture
Having access to organized, sorted and conveniently analyzed data allows us to have a whole vision of the competitive environment.
Providing institutions with the ability to foresee and react upon environmental changes
Sometimes lack of time prevents us from clearly seeing our opportunities. Competitive intelligence can make these opportunities more obvious.